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Cultural Marketing of Cafe

Cultural Marketing of Cafe

Culture in order to make money? When it comes to culture, and culture is very difficult to price, because its cost can be more or less; in addition, it is precisely because culture is invisible and often runs counter to efficiency; all these make it easy to fall into the trap of culture for the sake of culture. ignore the commercial purpose of cultural marketing (except as a personal hobby, of course), as a result

2014-08-28
Coffee industry news domestic coffee information China Coffee Network

Coffee industry news domestic coffee information China Coffee Network

Since cafes from all over the world competed to compete in Shanghai in the 21st century, Shanghai's state-owned and private enterprises have revived the coffee industry in Shanghai, and the red house has expanded to become the largest western coffee restaurant in Shanghai. Heilongjiang people have invested in the construction of 3000 square meters of Yunlu large cafes in Shanghai; Hunan people have set up Weishang coffee chains in Pudong New area and other places; Beijingers in Peninsula Garden

2016-04-15
Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

As usual, Yin Feng was having dinner at Coffee Wing's Shimao department store in Beijing, when a waiter came to her and told her: boss Yin, a guest wants your autograph, like a college student. Yin Feng went out to have a look. A college student who had just graduated for half a year wanted to ask Yin Feng to sign his diploma. How can this work? How can a certificate as serious as a graduation certificate be signed?

2015-04-09
Scene differentiation is the foundation of online coffee survival.

Scene differentiation is the foundation of online coffee survival.

According to Zhang Xiaogao, after obtaining financing, Coffee Box will mainly invest in the laying of stores and the research and development of new products in the three cities of Beijing, Shanghai and Guangzhou. It is expected that in June this year, the number of stores will reach 100, covering the main urban areas of Beijing, Shanghai and Guangzhou. This year, Coffee Box will explore more stable ways to make a profit while developing on a large scale, and plans to gradually open up to join next year. Add

2016-08-25
The rise of

The rise of "coffee meal" The combination of coffee meal and leisure dining page The quiet transformation of coffee shop

The way coffee and simple meals are mixed and sold is welcomed by consumers. Coffee shops, which used to focus on coffee products, now add Western-style simple meals such as steak; the old line is selling roast duck, but they want to break new ground in the coffee field. In the spring of 2014, under the tide of catering enterprises seeking transformation one after another, leisure catering in Beijing also showed new characteristics. Chinese and Western restaurants and cafes are integrated and developed

2016-03-10
Introduction of brands in coffee industry

Introduction of brands in coffee industry

Today, in the city of Shanghai, cafes are springing up in the streets. According to incomplete statistics, including hotel cafes, Shanghai has nearly 5000 cafes, bars or coffee shop lights, they are scattered in the streets of Shanghai, like a public conference room, living room, canteen and tryst room. Here, we grab some of the more distinctive coffee.

2014-07-16
Basic knowledge of Coffee Culture Turkish Coffee

Basic knowledge of Coffee Culture Turkish Coffee

When lattes and cappuccinos with espresso as soup heads swept the world, they kicked the iron plate in Turkey. Turkish patriots feared that the invasion of espresso drinks would lead to the extinction of Turkish-style coffee. as a result, they boycotted restaurants or cafes that only sell cappuccinos but not traditional national drinks, and the defense war for Turkish coffee has already begun. Published a book on the history of Turkish coffee

2015-01-19
The rise of

The rise of "coffee meal" leisure catering quietly transformed

The way coffee and simple meals are mixed and sold is welcomed by consumers. Coffee shops, which used to focus on coffee products, now add Western-style simple meals such as steak; the old line is selling roast duck, but they want to break new ground in the coffee field. In the spring of 2014, under the tide of catering enterprises seeking transformation one after another, leisure catering in Beijing also showed new characteristics. Chinese and Western restaurants and cafes are integrated and developed

2014-05-09
Basic knowledge of Turkish coffee boutique coffee

Basic knowledge of Turkish coffee boutique coffee

When lattes and cappuccinos with espresso as soup heads swept the world, they kicked the iron plate in Turkey. Turkish patriots feared that the invasion of espresso drinks would lead to the extinction of Turkish-style coffee. as a result, they boycotted restaurants or cafes that only sell cappuccinos but not traditional national drinks, and the defense war for Turkish coffee has already begun. Published a book on the history of Turkish coffee

2015-06-12
Introduction to the knowledge of world boutique coffee Turkish coffee

Introduction to the knowledge of world boutique coffee Turkish coffee

When lattes and cappuccinos with espresso as soup heads swept the world, they kicked the iron plate in Turkey. Turkish patriots feared that the invasion of espresso drinks would lead to the extinction of Turkish-style coffee. as a result, they boycotted restaurants or cafes that only sell cappuccinos but not traditional national drinks, and the defense war for Turkish coffee has already begun. Published a book on the history of Turkish coffee

2014-10-30
130 entrepreneurs in Hubei crowdfunded to

130 entrepreneurs in Hubei crowdfunded to "play" coffee

Chu Tianjin News Jin News (Reporter Deng Li) yesterday, on the Liberation Park Road in Hankou, Hubei's first honeycomb coffee restaurant crowdfunded by 100 entrepreneurs officially opened (pictured). The biggest difference with several crowdfunded coffee in Jiangcheng is that the 130 shareholders of Honeycomb come from various fields, such as financial investment, trade logistics, catering services, medical e-commerce, and so on.

2015-04-01
Comic Cafe run by Cat is popular in South Korea

Comic Cafe run by Cat is popular in South Korea

People's Daily, April 10, CAFE deCOMICS is a comic book coffee shop. There are branches in South Korea's Integrity Women's University, Xincun, Hongyi University, Jianguo University, University Road and other places. The way to enjoy the service of this comic book cafe is also very simple. After paying a certain fee, you can read all the comics in the store within a limited time and provide free drinks. Pay 1000 more

2015-04-10
Coffee shop management is constantly summing up, thinking and innovation

Coffee shop management is constantly summing up, thinking and innovation

Starbucks, a great business leader, is undergoing a radical overhaul, to the extent that revolution is not an exaggeration. Mcdonald's is also fiercely innovating. Even these business giants are so, let alone us, the little-known coffee practitioners. It is inevitable for survival and development to keep thinking and innovation in mind. Actually, coffee shops are not.

2014-10-10
See how a good cafe ignites the coffee enthusiasm of a barista

See how a good cafe ignites the coffee enthusiasm of a barista

According to statistical analysis, the average life cycle of small and medium-sized enterprises in China is only 2.6 years, which is very common in the catering industry where economic activities are very frequent. You can often see restaurants changing signs on the streets. You just spent here last month, and now people have gone to empty houses. It is said that the catering industry is an industry with a very low investment threshold. How can it be so vulnerable? were several factors

2015-10-05
The rise of

The rise of "caf é" the quiet transformation of leisure dining in cafes

Coffee shops that used to specialize in coffee products have now added Western-style simple meals such as steak; their old line sells roast duck, but they want to blaze a new trail in the coffee field. In the spring of 2014, under the spring tide of catering enterprises seeking transformation, leisure catering in Beijing also showed new features. The fusion of Chinese and Western food and coffee shop has given rise to the new thing of curry, which has become the whole leisure catering in Beijing.

2015-05-20
Leisure food and beverage quietly transformed and

Leisure food and beverage quietly transformed and "curry meal" sprang up

Coffee shops that used to specialize in coffee products have now added Western-style simple meals such as steak; their old line sells roast duck, but they want to blaze a new trail in the coffee field. In the spring of 2014, under the spring tide of catering enterprises seeking transformation, leisure catering in Beijing also showed new features. The fusion of Chinese and Western food and coffee shop has given rise to the new thing of curry, which has become the whole leisure catering in Beijing.

2015-04-01
Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

Quality restaurant coffee Zheng Songmao: opening 1000 new stores a year, the expansion experiment of boutique coffee

The quality library, which started with boutique coffee, currently has 11 stores in Shanghai. Next year, this number may become 1000. Yes, it's one thousand. Moreover, the figure of the quality hall will also appear in the small county seat. Pattern Grandpa Zheng Songmao switched from advertising to making coffee. How does he want to play? At 16:00 in the afternoon, Zheng Songmao arrived as promised. Why is there no WiFi in quality restaurant coffee? Shocked by this Daniel in the advertising industry.

2015-12-07
Brand effect of coffee industry

Brand effect of coffee industry

Today, in the city of Shanghai, cafes are springing up in the streets. According to incomplete statistics, including hotel cafes, Shanghai has nearly 5000 cafes, bars or coffee shop lights, they are scattered in the streets of Shanghai, like a public conference room, living room, canteen and tryst room. Here, we grab some of the more distinctive coffee.

2014-08-15
Where can baristas get promoted and get a raise? If you find the right place, you are not afraid to enter the wrong profession.

Where can baristas get promoted and get a raise? If you find the right place, you are not afraid to enter the wrong profession.

I got a promotion and a raise, became general manager, became CEO, married Bai Fumei, and then climbed to the top of my life. I was a little excited to think about it. This is not a dream. Baristas can dig gold as long as they find their place. If you have a partner who wants to join the profession, you might as well refer to the best-selling book falling in love with baristas and start YY. Many barista friends ask what kind of coffee they are suitable to go to.

2015-07-27
Chain restaurant brand building method Food and Beverage restaurants should first seize resources

Chain restaurant brand building method Food and Beverage restaurants should first seize resources

In the catering industry, ordinary brand restaurants and restaurants have to be decorated every year or two, otherwise they will be crushed by competitors with high investment in decoration. But this is not the case with well-known brands. Who has ever seen McDonald's change its decoration in three or two years? the customer is directed at McDonald's. The low-level competition in the catering industry is decoration and price, while the high-level competition is brand and service. Make a franchise chain.

2015-08-13
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